Why Your Enterprise Must Pick Android Platform For Apps Development?

In today’s mobility industry, smartphones have become the backbone of business with rapidly emerging technological innovations. A large number of enterprises are trooping towards mobility solutions to increase efficiency and improve profitability. Also, nowadays, some mobile phones are so advanced that it is like carrying an advanced computing device in one’s pocket.

With multiple operating systems such as iOS, Android, Blackberry and more that power our mobile devices, there arises a serious question for freelance developers as well as mobile app development companies that which mobile platform should be used? A solution to this question is inevitable before one starts developing a mobile application for their business.

The answer to it is Android.

Android App Development

Android is one of the most favorite platforms for enterprise mobile app development as it enables the business to reduce overhead and save cost & time, providing new business possibilities. Android also fuels custom development for building robust enterprise apps that foster business to function more professionally and reach greater heights.

Take a glance at the reasons for opting for Enterprise Android App Development

Android SDK offers extremely flexible and modern development framework with rich user experience. Android also helps in integrating several third-party APIs with the application, therefore catering to the business growth.

Android meets the requirements of the business for different types of apps like an app that bolster the entire system, or sub-system, or an app that powers the system itself. Android app is useful to various business industries as it delivers dynamic and scalable enterprise solutions.

Android apps are also cost-effective to develop and help in achieving the objectives of an enterprise in a simple yet effective manner. Android apps are also user-friendly, making it much easier for businesses to espouse BYOD policy.

Android apps make it effortless for enterprises communicate information, simplify conversations and work in-sync.

Android apps help to secure the confidential information of a business, thus decreasing the risk of trade secrets being revealed. Enterprise Android apps have robust security features to put an end to data theft.

Enterprise Android mobile applications can be integrated with Google Analytics, which gives information about users, their demographics, why users contact you, real-time reporting of customers using your apps and more. Enterprises can get a clear idea of how users interact with their app.

Android OS lets you build a feature-rich app with numerous enterprise- centric functionality and focus on usability aspect of generating great results.

Android app development will support your business in enhancing productivity, boosting employee responsiveness, ensure efficient customer service, improving sales revenues and upsurging the brand identity.

In a nutshell

Taking everything into account, enterprise-level Android apps helps business to operate seamlessly and bring in a higher ROI! Android is just the perfect platform for a simple as well as critical technical customization for creative enterprise mobile app.

Moreover, if you develop your app in Android, you only need to list yourself as a developer on the Android market, make your APK and submit it to Android. The entry barricade for Android is much lower as the approval process is quite elementary, which is not the scenario with its competitors.


Will Your Ecommerce Business Succeed In This Mcommerce Age?

All of us know that eCommerce is continuously evolving part of the greater retail and commerce vista, but do you know that mobile commerce is evolving at an even faster pace? Nowadays leaving your smartphone at home is like leaving the house without wearing shoes on. Seeing the rising numbers of smartphone and tablet users, this is comprehensible, although there are many more eCommerce merchants who haven’t been matching the pace with the ongoing trends and still serving mobile users with their un-optimized and unresponsive online store that are prone to driving mobile customers away.

According to the Comscore researchers, a radical change has been observed in the global users on Desktops and mobile. The number of desktop users has decreased from 19.1% in 2014 to 10.6% in 2015. On the contrary, the number of the mobile users has increased from 10.8% in 2014 to 11.3% in 2015. Moreover, a mobile device is used for about 7.3 hours in a week, to browse the web, which is indeed a high average. In fact, the mobile search conversion is recorded approximately 93% which clearly state that mobile usage is in the trend.

Here are a few points you will have to keep in mind before shifting gears to mobile.

Mcommerce is revolutionizing ecommerce

  • Developing a Dedicated Mobile Application:

The majority of the mobile devices lacks computing power and storage as much as desktops have. So, when a user tries to access a website using a Web browser on a mobile device, the experience is not as great. Dedicated mobile applications, usually called, “apps,” are programs that are customized for a particular device. No doubt that Apps are able to bring into play the strengths of that device’s architecture. They also enable user-friendly access to a certain website, still mobile devices are not as consistent as desktop computers. There are a number of popular platforms on which mobile devices function. The development, deployment, support, and maintenance of dedicated apps for a huge range of devices can be too expensive. Thus, you will have to make a decision based on your financial anticipation from the m-commerce business. That will assist you in determining whether should or should not invest in dedicated apps.

  • Separate Website for Mcommerce

Although dedicated apps provide superior user experience, many users will habitually access your ecommerce store using a Web browser on their smartphones. For that reason, your website must be mobile device friendly. Even though such a website cannot offer the user experience a dedicated app can offer, but it is better than a traditional website on a smartphone. You will have to make many compromises if you design a website that functions for desktops as well as mobile devices both. Other than that, you can choose to have one website for mcommerce, and another for ecommerce. The drawback of the separate website idea is the repetition of work in maintaining the common components of both the sites.

  • Design a visually attractive website for a small screen

Elegant graphics and rich media might make a website look alluring on a desktop computer. Nevertheless, the tiny screen of a mobile device requires a different design approach altogether, instead of pushing your existing website design on a mobile screen. It is advisable to start with a clean board.

  • Paying Enough Attention to Security

Security can turn out to be the pain point of mcommerce. Though security can never be sure-fire, you should allot sufficient resources to it. If security goes amiss, the suggestions could kill the best-designed mcommerce game plan.

Despite the fact that the points stated above are evergreen, your decision must evolve over time. As technology makes a headway and choice of customers change, you should meet ends. Or else, your venture into mcommerce will turn out to be an expensive mistake. So, get in touch with a leading ecommerce web development company and know how they can help you in outshining.

What does the current trend suggest about the eCommerce to Mcommerce move?

With the advent of Mobile, mcommerce has been adopted greatly by the consumers who find it useful and easy to shop on their mobile devices. One more very remarkable statistic demonstrates that there has been a progression of 174% in the lifestyle and shopping apps, especially in the past year. The growth of revenue in the mobile commerce sector, also speaks volumes regarding the power of mobile commerce. It is difficult to ignore this sphere of shopping, and developers, as well as, retailers, need to think through m-commerce. Actually, it’s the right time to shift from eCommerce to mcommerce, says a lot of acclaimed ecommerce web Development Companies.

One of the uncomplicated ways retailers have implemented to go mobile is to make their e-commerce websites mobile friendly and responsive. In this manner, the users navigate to the mobile friendly site, while accessing the website from the mobile. Thus, online merchants are not using the full competence of being present on the mobile. A mobile app is an opportune way of shopping, and finishing the payment procedure. You have the app interface made to suit the appearance and appeal of a mobile device.

According to the PayPal stats, nearly 64% of the users shopping on a mobile device, make use of shopping apps to complete their purchase. The reason is the interface, which is suited for the mobile device, and the ease it offers is better than a mobile website. A systematic m-commerce solution is one that will undeniably offer the best user experience, which is why a lot of retailers are moving to mobile commerce.

The Final Words

If you have decided to move to eCommerce to fulfill the requirements of mcommerce, you should totally focus on creating a cutting-edge mobile app that is not just user-friendly in context to the interface but also in terms of checkout and payment procedures.

Is your Mcommerce App Ready for Ongoing Holiday Season

Technology has a momentous impact on shoppers this holiday season. Many researchers and marketers predicted that this holiday season would be the year of mobile commerce, and they are not wrong. As forecast said there is a highest peak of mobile traffic, app downloads and sales. Unfortunately, a lot of online stores are not yet ready with their M-commerce store which might result in missed sales and crashes. Thus, check out this last minute preparation for M-commerce and keep the ball rolling this holiday shopping season.

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