Significance of User Experience Optimization

For creating rich and engaging user experience, there are many factors to take into consideration, although web performance is most important of all. A web application with a poor speed makes it tough to retain existing users and improve loyalty. Due to this reason, big brands are proactive with performance, approach techniques, and user experience design. If you also want a good traffic on your website and keep your visitors highly interested, informed and inspired, then you should choose to hire an experienced user experience designer.

Infographic on tips for great user experience

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Will Your Ecommerce Business Succeed In This Mcommerce Age?

All of us know that eCommerce is continuously evolving part of the greater retail and commerce vista, but do you know that mobile commerce is evolving at an even faster pace? Nowadays leaving your smartphone at home is like leaving the house without wearing shoes on. Seeing the rising numbers of smartphone and tablet users, this is comprehensible, although there are many more eCommerce merchants who haven’t been matching the pace with the ongoing trends and still serving mobile users with their un-optimized and unresponsive online store that are prone to driving mobile customers away.

According to the Comscore researchers, a radical change has been observed in the global users on Desktops and mobile. The number of desktop users has decreased from 19.1% in 2014 to 10.6% in 2015. On the contrary, the number of the mobile users has increased from 10.8% in 2014 to 11.3% in 2015. Moreover, a mobile device is used for about 7.3 hours in a week, to browse the web, which is indeed a high average. In fact, the mobile search conversion is recorded approximately 93% which clearly state that mobile usage is in the trend.

Here are a few points you will have to keep in mind before shifting gears to mobile.

Mcommerce is revolutionizing ecommerce

  • Developing a Dedicated Mobile Application:

The majority of the mobile devices lacks computing power and storage as much as desktops have. So, when a user tries to access a website using a Web browser on a mobile device, the experience is not as great. Dedicated mobile applications, usually called, “apps,” are programs that are customized for a particular device. No doubt that Apps are able to bring into play the strengths of that device’s architecture. They also enable user-friendly access to a certain website, still mobile devices are not as consistent as desktop computers. There are a number of popular platforms on which mobile devices function. The development, deployment, support, and maintenance of dedicated apps for a huge range of devices can be too expensive. Thus, you will have to make a decision based on your financial anticipation from the m-commerce business. That will assist you in determining whether should or should not invest in dedicated apps.

  • Separate Website for Mcommerce

Although dedicated apps provide superior user experience, many users will habitually access your ecommerce store using a Web browser on their smartphones. For that reason, your website must be mobile device friendly. Even though such a website cannot offer the user experience a dedicated app can offer, but it is better than a traditional website on a smartphone. You will have to make many compromises if you design a website that functions for desktops as well as mobile devices both. Other than that, you can choose to have one website for mcommerce, and another for ecommerce. The drawback of the separate website idea is the repetition of work in maintaining the common components of both the sites.

  • Design a visually attractive website for a small screen

Elegant graphics and rich media might make a website look alluring on a desktop computer. Nevertheless, the tiny screen of a mobile device requires a different design approach altogether, instead of pushing your existing website design on a mobile screen. It is advisable to start with a clean board.

  • Paying Enough Attention to Security

Security can turn out to be the pain point of mcommerce. Though security can never be sure-fire, you should allot sufficient resources to it. If security goes amiss, the suggestions could kill the best-designed mcommerce game plan.

Despite the fact that the points stated above are evergreen, your decision must evolve over time. As technology makes a headway and choice of customers change, you should meet ends. Or else, your venture into mcommerce will turn out to be an expensive mistake. So, get in touch with a leading ecommerce web development company and know how they can help you in outshining.

What does the current trend suggest about the eCommerce to Mcommerce move?

With the advent of Mobile, mcommerce has been adopted greatly by the consumers who find it useful and easy to shop on their mobile devices. One more very remarkable statistic demonstrates that there has been a progression of 174% in the lifestyle and shopping apps, especially in the past year. The growth of revenue in the mobile commerce sector, also speaks volumes regarding the power of mobile commerce. It is difficult to ignore this sphere of shopping, and developers, as well as, retailers, need to think through m-commerce. Actually, it’s the right time to shift from eCommerce to mcommerce, says a lot of acclaimed ecommerce web Development Companies.

One of the uncomplicated ways retailers have implemented to go mobile is to make their e-commerce websites mobile friendly and responsive. In this manner, the users navigate to the mobile friendly site, while accessing the website from the mobile. Thus, online merchants are not using the full competence of being present on the mobile. A mobile app is an opportune way of shopping, and finishing the payment procedure. You have the app interface made to suit the appearance and appeal of a mobile device.

According to the PayPal stats, nearly 64% of the users shopping on a mobile device, make use of shopping apps to complete their purchase. The reason is the interface, which is suited for the mobile device, and the ease it offers is better than a mobile website. A systematic m-commerce solution is one that will undeniably offer the best user experience, which is why a lot of retailers are moving to mobile commerce.

The Final Words

If you have decided to move to eCommerce to fulfill the requirements of mcommerce, you should totally focus on creating a cutting-edge mobile app that is not just user-friendly in context to the interface but also in terms of checkout and payment procedures.

Is your Mcommerce App Ready for Ongoing Holiday Season

Technology has a momentous impact on shoppers this holiday season. Many researchers and marketers predicted that this holiday season would be the year of mobile commerce, and they are not wrong. As forecast said there is a highest peak of mobile traffic, app downloads and sales. Unfortunately, a lot of online stores are not yet ready with their M-commerce store which might result in missed sales and crashes. Thus, check out this last minute preparation for M-commerce and keep the ball rolling this holiday shopping season.

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Choose A Digital Marketing Agency To Prosper Your Business Rapidly

With the radically changing modern technologies, businesses are doing everything possible under the sun to survive in the cutthroat competition. The majority of enterprises of this digital arena are espousing digital techniques and tools to outshine the rest.  However, digital marketing nowadays has turned out to be extremely complicated owing to which several businesses do not succeed in the marketing campaign to popularize products and services. If you in reality want to be successful online, you need the assistance of digital marketing firm, also known as an Internet marketing company. For gaining real digital marketing results, Internet marketing companies can help by positioning you on top of the search engine results on Bing, Yahoo, and Google.

How does a Digital Marketing Company Work?

Digital Marketing

A distinguished digital marketing company, namely, Techno Infonet performs a lot of role counting selection of highly searched keywords to bring in a number people who might be interested in the product or service offered. Such agencies eschew Black Hat SEO techniques which Google is allergic of. They foster a long term SEO method or strategy to deliver improved results for your business.

Social Media Marketing

Are you naïve about the SEO? Then you hire a professional SEO expert who can help you in creating the marketing strategy, making use of numerous social networking platforms such as LinkedIn, Pinterest, Google+, FB, Twitter and more. Remember, if you wish your business to achieve its marketing objectives, you must adopt social media marketing to get the best results from your marketing blueprints. The SEO hired will manage your website as well as social media networks to entice maximum visitors.

Create Web Design To Engage Customers

Simply drawing in the visitors and creating customer engagement to the website are two different activities. To keep up the targeted traffic to the website and converting visitors into customers’ requires an extremely compelling website, with an excellent user experience (UX) and user interfaces (UI). The digital marketing agency may support you to touch both the user’s mobile and desktop by using responsive web design that will make your site view able across all the devices. The web page designing is a skill, which only experienced web designers can do impeccably. Digital marketing pros have all the advanced capabilities to change the website layout and design as per the modern users. Therefore, to make the most of your digital marketing campaign, it is vital to hire the services of the agency who can guide you the prudently.

Advantages of hiring digital marketing agency

In the current digital world, 80% of the buyers use the internet to gather information, reviews, feedback of products and services. As the business owner, you will be able to connect with your targeted customers who spend nearly 23% of their time searching for things online. So, hiring digital marketing company will offer,

  • Higher conversion rate
  • Cost-effective internet marketing services
  • Adopt latest marketing techniques
  • High Return on investments
  • More satisfied and loyal customers
  • More retained customers
  • Help in connecting to your mobile users across the globe
  • Enhanced brand presence and more.

Search engine marketing techniques to stay on the top of the SEO game

In the current digital world, collecting information from the social media sites is widespread. For generating traffic to the website, marketing agencies make use of search engine marketing techniques that are more result-driven compared to the expensive traditional methods. To grow your business digital marketing is the key solution, offering effective services that will identify and enable you to reach out to the target customers seamlessly. With the help of various digital marketing tools like websites, social media platforms and emails, full-proof strategy and interactive content the internet marketing firms will carve an online reputation that encourages customers’ loyalty.

Techno Infonet is a renowned Digital Marketing Agency, offering smart search engine optimization, Mobile SEO, Local SEO, PPC management, eCommerce SEO and Social media marketing to boost your business digitally. Hire us to take your business to the next level.

Responsive Web Design or Mobile Site – What Should You Pick? [INFOGRAPHIC]

Responsive or Mobile, a lot of companies are shifting their gears by developing a website that serves their increasing mobile users. But, what’s the right solution that delivers optimum service to your target audience by supporting your business at the same time – Mobile site or responsive web design? Let’s learn it from this comprehensive infographic.

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12 Indispensable WordPress Plugins You Must Install

It needs a lot of efforts to make an accessible website. However, if your site is lacking functionalities or proper design, you are throwing a dart without properly aiming. Though WordPress is a powerful, easy-to-use, flexible tool to build a website today, and fortunately, WordPress offers a galore of useful Plugins to help you extend the functionality of your site and make it catch the eye.

Since there are millions of plugins out in the market nowadays, here are some must-have WordPress Plugins for 2015 and beyond to help you make out which ones are best for your website.  Some of these plugins are available free of cost while some are chargeable. But one thing that they all have in common is the fact they are all exceptionally well-constructed and perform their individual tasks in the best possible manner.

So, without much ado here’s the list!

Top 12 WP Plugins of All Time

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WooCommerce, a free eCommerce plugin enables you to sell anything, ideally. Built to integrate without a glitch with WordPress, WooCommerce is the preferred choice for an eCommerce solution that gives both developers as well as store owners the total control. With great flexibility and access to hundreds of free and premium WordPress extensions, WooCommerce now licenses 30% of all online stores which is higher than any other technological platform.

WordPress SEO is not just an SEO plugin; it is a comprehensive website optimization package. Other than adding titles and descriptions to your articles, it also helps you to add open graph Metadata, publish XML sitemap, do page analysis and more. It is effortless to install, and setup to use on all the websites.

Akismet scrutinizes your comments against the Akismet Web service to see if they look as if spam or not and allows you evaluate and filters the spam it catches below your blog’s “Comments” admin screen. The URLs are also shown in the comment body to expose hidden or misleading links. The count of comments for each user is visible. And its discard feature assists by blocking the nastiest spam, saving you disk space and speeding up your website.

WordPress.com’s official JetPack plug-in offers you a self-hosted WordPress blog with bags of extra features. The plug-in dishes out social media sharing options, After The Deadline, a grammar and spell checker, and visitor stats.

BJ Lazy Load supports your WordPress site in loading faster and saves bandwidth. By changing most images on your site with a placeholder, this plugin loads the content with a lightning speed when any visitor scrolls the page. The plugin works for all post images, content iframes, thumbnails, and Gravatar images.

Gravity Forms are a novice and developer-friendly contact form plugin for WordPress. It can be utilized for adding almost any sort of online form to the WordPress site. It comes with useful add-ons that enable you to create an online survey, web directory, user submitted posts, or nearly anything where a user input is necessary.

The WP Google Analytics plugin facilitate users to track glibly and view search stats for a particular site or a variety of sites without leaving WordPress. This plugin brings the data into your dashboard without logging into your Google Analytics account. The rich functionality within the dashboard makes navigation simple when viewing one or more than one sites.

BackupBuddy is the simplest WordPress backup and migration plugin. It lets you rapidly set up an automatic backup plan for your website. You can store your backups in the cloud and be rest assured, knowing all your content is lend support.

Protect your WordPress blog from unexpected, massive traffic spears, and racking system performance with W3 Total Cache. This plug-in works by caching page, compressing databases, browser, and object data. It also improves loading time by delivering fresh blog data only as needed.

Sucuri Security caters as a toolset for security integrity checking, malware finding and security reinforcing. It functions untiringly in the background to keep an eye on all of the activity on your site, check there is nothing malevolent going on and swiftly alerts you of any impending threats. It is a comprehensive security solution that will leave with you great peace of mind and a secure website.

Soliloquy is the best responsive WordPress slider plugins that will load your sliders at furious fast speeds, unlike another slider that slows down your website operations that ultimately harm your SEO. It comes filled with features and even has a free version that you can immediately try.

My Content Management makes a set of custom post types, each with a custom classification and a set of generally needed custom fields. It has a single standard interface to build desired content tools. Besides the default field groups and post types, you can make new custom post types, edit the post types, and new groups of custom fields, and custom field groups that are innate. No default styling exists in My Content Management, so there arise no problems with conflicts between the plug-in and the theme.

Local Business SEO plugin improves your website with microdata for Yahoo, Bing, and Google. A stress-free and simple way to increase your SEO ranking. The Local Business SEO plugin notifies all search engines that your website is precisely a type of business located in the town you live. This plugin helps in local keyword searches like * Plumber* Restaurant * Car Dealer* Painter and display your website in their location.

Conclusion

All the above plugins are the best WordPress plugins in their field. But, you must use the plugin that is necessary for you instead of installing all of them and hampering the speed of your blog or website.

 

7 Big Challenges Ecommerce Retailers Face During The Holiday Season

As the summer season ends and holiday season speedily approaches, B2C marketers’ start strategizing the holiday marketing plans. As eCommerce businesses desperately try to get ready for the forthcoming peak season, they face numerous major challenges. Gaining an outlook on the holiday eCommerce challenges will help your online business, face it, by contriving a full-proof strategy that also cuts the negative impact of holiday shopping. Therefore, it is rightly said that running a successful eCommerce business is very lucrative, yet challenging at the same time.

7 Major threats B2C Online Businesses Must Be Prepared For

Key Challenges that eCommerce retailers face during Holiday Season

  • Raise in Website Traffic

Your website may be totally fortified to handle the volume of traffic you receive on a day-to-day basis, but the holiday season is noted to bring down systems because of the momentous increase in traffic and transactions. With competition in elevation, it’s imperative to reduce customer frustrations and offer the best shopping experience, irrespective of the amount of traffic you come across. Taking into account previous years traffic trends in the holidays can aid you to prepare your website to handle the increase in traffic without damaging your level of customer service.

  • Responsive Website

As we all are already aware of that buyers are to a greater extent surfing and shopping on their mobile devices. The ‘Brick and Mortar’ shops have become like showrooms in many scenarios, where customers do window shopping in-store and then go online to find out the best deal. It is vital for eCommerce websites to be responsive through a range of devices, with a specific focus on mobile. Online retailers should make sure their website is flawless, easy to navigate and generally designed to be ‘mobile friendly.’ The facility to merchandise seamlessly on all devices will lead to an upsurge in sales and revenue during this peak retail period.

  • Handling Product Return

It’s the unavoidable – people will certainly return items around the holiday season for various reasons. It depends totally on you how you manage those returns which will either win or lose business. You would want to provide the returns facility to your customers, such as providing fast refunds or executing a no questions asked policy. Of course, what you offer depends significantly on the nature of your products and customer base. But do it appropriately and you might very likely make a customer for the rest of the year.

  • Challenges in Managing Inventory

The holiday season contributes approximately 20% of the yearly sales for a lot of businesses and this number is estimated to escalate more. The increased sales, while desired, can be an inventory management disaster. Meeting with the demand has never been more essential. Not having sufficient products in stock to fulfill demand is one of the reckless ways to lose customers during the holidays. Furthermore, make sure you have an abundant supply in stock, it’s also indispensable to efficiently manage to ship your orders to evade keeping customers waiting.

  • Staff Management

One main challenge that a lot of businesses encounter is that they fail to recognize until it’s too late the decrease in staff during the holiday season. While most employees take leave during the summer for vacations, a few save time for use during the holidays. It’s a fantastic idea to hire seasonal staff not only to get support in sufficing customer demands but also to replace the absent employees.

  • Keeping Up Customer Service Levels

To keep your customers delighted is always a top priority, it becomes even more crucial during the holiday season. The majority of the consumers search for the best deals and are less on the cards to show loyalty. The holidays bring terrible pressure on a company, which can cause severe failures in the quality customer service if you aren’t completely equipped. By maintaining short response time and providing prompt assistance to your customers, you can cement great, long-term customer relations.

  • Promotions during Holiday

It is normal practice for eCommerce businesses to roll out Christmas promotions and that too early. The motive is to generate interest surrounding the holiday season, stimulate customers to shop more and result in an increased sales. It is necessary that retailers test their online promotions to ensure they work as projected. Shoppers do not appreciate coupon codes that doesn’t work at checkout or an advertised discount that actually doesn’t convert. Online retailers must monitor their promotions after launch to ensure that they are running efficiently and not experiencing any technical hitches.

In Conclusion

The eCommerce holiday shopping season is both awesome and overawe for online merchants. The best way retailers can fix for this chaotic time is by being aware of the challenges that are before them and implementing suitable measures to cope up with the hectic shopping period of the year.