All of us know that eCommerce is continuously evolving part of the greater retail and commerce vista, but do you know that mobile commerce is evolving at an even faster pace? Nowadays leaving your smartphone at home is like leaving the house without wearing shoes on. Seeing the rising numbers of smartphone and tablet users, this is comprehensible, although there are many more eCommerce merchants who haven’t been matching the pace with the ongoing trends and still serving mobile users with their un-optimized and unresponsive online store that are prone to driving mobile customers away.
According to the Comscore researchers, a radical change has been observed in the global users on Desktops and mobile. The number of desktop users has decreased from 19.1% in 2014 to 10.6% in 2015. On the contrary, the number of the mobile users has increased from 10.8% in 2014 to 11.3% in 2015. Moreover, a mobile device is used for about 7.3 hours in a week, to browse the web, which is indeed a high average. In fact, the mobile search conversion is recorded approximately 93% which clearly state that mobile usage is in the trend.
Here are a few points you will have to keep in mind before shifting gears to mobile.
- Developing a Dedicated Mobile Application:
The majority of the mobile devices lacks computing power and storage as much as desktops have. So, when a user tries to access a website using a Web browser on a mobile device, the experience is not as great. Dedicated mobile applications, usually called, “apps,” are programs that are customized for a particular device. No doubt that Apps are able to bring into play the strengths of that device’s architecture. They also enable user-friendly access to a certain website, still mobile devices are not as consistent as desktop computers. There are a number of popular platforms on which mobile devices function. The development, deployment, support, and maintenance of dedicated apps for a huge range of devices can be too expensive. Thus, you will have to make a decision based on your financial anticipation from the m-commerce business. That will assist you in determining whether should or should not invest in dedicated apps.
- Separate Website for Mcommerce
Although dedicated apps provide superior user experience, many users will habitually access your ecommerce store using a Web browser on their smartphones. For that reason, your website must be mobile device friendly. Even though such a website cannot offer the user experience a dedicated app can offer, but it is better than a traditional website on a smartphone. You will have to make many compromises if you design a website that functions for desktops as well as mobile devices both. Other than that, you can choose to have one website for mcommerce, and another for ecommerce. The drawback of the separate website idea is the repetition of work in maintaining the common components of both the sites.
- Design a visually attractive website for a small screen
Elegant graphics and rich media might make a website look alluring on a desktop computer. Nevertheless, the tiny screen of a mobile device requires a different design approach altogether, instead of pushing your existing website design on a mobile screen. It is advisable to start with a clean board.
- Paying Enough Attention to Security
Security can turn out to be the pain point of mcommerce. Though security can never be sure-fire, you should allot sufficient resources to it. If security goes amiss, the suggestions could kill the best-designed mcommerce game plan.
Despite the fact that the points stated above are evergreen, your decision must evolve over time. As technology makes a headway and choice of customers change, you should meet ends. Or else, your venture into mcommerce will turn out to be an expensive mistake. So, get in touch with a leading ecommerce web development company and know how they can help you in outshining.
What does the current trend suggest about the eCommerce to Mcommerce move?
With the advent of Mobile, mcommerce has been adopted greatly by the consumers who find it useful and easy to shop on their mobile devices. One more very remarkable statistic demonstrates that there has been a progression of 174% in the lifestyle and shopping apps, especially in the past year. The growth of revenue in the mobile commerce sector, also speaks volumes regarding the power of mobile commerce. It is difficult to ignore this sphere of shopping, and developers, as well as, retailers, need to think through m-commerce. Actually, it’s the right time to shift from eCommerce to mcommerce, says a lot of acclaimed ecommerce web Development Companies.
One of the uncomplicated ways retailers have implemented to go mobile is to make their e-commerce websites mobile friendly and responsive. In this manner, the users navigate to the mobile friendly site, while accessing the website from the mobile. Thus, online merchants are not using the full competence of being present on the mobile. A mobile app is an opportune way of shopping, and finishing the payment procedure. You have the app interface made to suit the appearance and appeal of a mobile device.
According to the PayPal stats, nearly 64% of the users shopping on a mobile device, make use of shopping apps to complete their purchase. The reason is the interface, which is suited for the mobile device, and the ease it offers is better than a mobile website. A systematic m-commerce solution is one that will undeniably offer the best user experience, which is why a lot of retailers are moving to mobile commerce.
The Final Words
If you have decided to move to eCommerce to fulfill the requirements of mcommerce, you should totally focus on creating a cutting-edge mobile app that is not just user-friendly in context to the interface but also in terms of checkout and payment procedures.