We are near to the biggest shopping season of the year, and as a retailer, you wish to enter Q4 as equipped as possible. Hardly there would be any merchant who might not be knowing that this is the right opportunity to make money fall like an avalanche. This last quarter of the year is about the most lucrative time of the year for online businesses. If you are ready to spin your eCommerce store wheels, you would find a drastic increase in the number of orders and the average order sizes also tend to be much bigger. In fact, a few merchants make up to 40% of their annual profits in the final quarter alone.
To put it plain, in this fast life, it is never too early to begin thinking about the forthcoming holiday season. Although, those who procrastinate their forecasting and groundwork run the risk of missing out on sales and profits. In the swiftly changing world of eCommerce, each approaching year brings radical changes to technology and buyer behavior. These variations affect what you must do to be ready to meet the challenges of eCommerce holiday success. The eCommerce business is seizing almost all the gains in retail sales at present. It’s projected that this holiday season sales will hit $877.46 billion, with a substantial percentage of that being spent online and on mobile devices.
Must-Know eCommerce Holiday Season Trends 2015 for Business Retailers
Mobile Shopping Anytime, Anywhere:
Mobile devices are going to be the point of contact for buyers this season, creating a new retail vista. According to the recent research, approximately 50% of traffic to eCommerce stores comes from mobile users. Moreover, consumers are making use of their smartphones to research and surf. Do you know it is expected that US retail mCommerce sales are to rise by 32.2% in the full year 2015? This is why the smart retailers harness the advantage of dynamic mobile features such as Analytics, Geo-location and Site search to improve the in-store experience of consumers. It’s purposefully vital for retailers to invest into digital technologies and competencies such as website design, functionality, content, user interfaces, data collection, and advanced customer communications to extract maximum benefit of the holiday shopping season.
Is your mCommerce strategy ready to help close the gaps, particularly if you are an Omni-channel retailer?
Creeping merchants will lose a lot of businesses – Be an Early Bird!
Seeing you prepare for the eCommerce holiday season might make a lot think that you are stepping on the gas. However, crawling retailers must know that shoppers are shopping early and buying more. Even though, be alert that the holiday shopping season is not anymore for weeks but for months and the behavior of the customer changes anytime rapidly over this span of time. The ideal approach to leverage holiday creep is to notice your existing data predict what times during the season would be most optimum to execute on campaigns and stimulate buyers at the right moment. Merchants who appear in front of shoppers early on in the season have revealed to not only impact purchasing decisions but also gain a higher ROI. Also, according to data gathered by Google 48% of shoppers who were surveyed did their shopping on or before the Cyber Monday, with a one-fourth of shoppers finishing some of their holiday shopping prior to Halloween.
Do not think that technology is emotionless and disconnected and this is proved via the personalization which is taking a huge leap ahead. There is more stress given to understanding the situation in which the receiver is interacting with the email since so many emails are being accessed on mobile devices. You can build emails with components that change in real-time per available data, such as shopper information, recipient’s time, device, location, climate, and social context. Moreover, the skill to cater influential content in the same email fosters in boosting the relevance, which will generate a high number of click-through. Remember that during the business of the holiday season retailers should present at the perfect time targeting the perfect market, with the perfect message to connect with prospective customers. Furthermore, personalized experiences versus a one-size-fits-all strategy will support you retain and obtain new customers during the holiday craziness.
The holiday season begins earlier each year that is why while planning, you must choose October 1st as the opening date for the shopping season. To stay all set in time, you should initiate planning what keywords you would want to optimize for around May or June. Because it will take almost two months to create and test pages; and around another three months for Google (and other search engines) to index your website.
One more key area to take note of is that it will provide extra payoffs with mobile is local search. Almost a year old, Google’s local search includes standard search and map results, giving preference to neighboring stores. You will have to create individual pages for every store with significant information about store working hours, directions, contact number, location, and other important information.
The big news flash is that social media has a protocol of pay to get in the game. Beginning this past January, Facebook started promoting paid social media marketing. Other social platforms such as Pinterest and Twitter are speedily climbing on the bandwagon in the search for new revenue channels. The trend will always endure so to let your brand outshine, you must consider becoming an early adopter. The video will be the leading content format for social because they are being highly shared. Tutorials and other edifying videos are more appropriate to your customers than a reused commercial. Social networks will provide added exposure to videos uploaded to their platform because they hold the users on the sites for a longer time.
Fix in mind that our advice aren’t meant only for the coming holiday season – nifty companies should be implementing these marketing plans continuously. That way you can endlessly build on the drive you create as well as have a consistent source of feedback and analytics that will help you in fine-tuning your efforts and earnings.