Why Has The Idea Of Investing In Organic SEO Not Faded?

An SEO expert in India as well as in distinct parts of the world, off lately has started roping in attention with an increase in the online population. With millions and millions of humanity thronging the online world, the need to cast the net onto a different direction has inevitably seen a major shift over the years.

Search Engine Optimization, an acronym for SEO, is a technique that defines all possible strategies and ideologies in directing traffic to your website by making use of available resources. This three-letter weapon is used to define the popularity of a website on the Google pages. And when you rank on a google page you get to lay your hands on a huge chunk of people who would be invading your website.


When it comes to getting your website ranked in the google pages you either opt for an organic SEO or go for Pay Per Click strategy. The Pay Per Click is a strategy wherein you are required to shell out your pockets every time a user directs himself to your website. This strategy is sure to direct the traffic, but with a price that might increase with the passage of time. A limitation that makes organic SEO more beneficial. There are many benefits of organic searches that have managed to preserve its authenticity over the years.

4 Reasons why organic SEO is still savored

Let me walk you through some of the benefits of organic SEO that has retained its purity over the years and would hardly fade with time.

1. Cost-effective

The cost of laying your hands on organic SEO services are less as compared to the pay per click methodology to invite traffic. Over time when your website marches ahead of all other websites and stands tall on Google’s first page by making use of legitimate SEO principles, the cost per click for organic traffic will be void.

2. More valuable

If your website gets to find a position in Google’s first few search list with the pay per click advantage, then you are sure to win over your audience. This win clearly indicates the amount of expertise and dedication that has been put behind bringing your website in the limelight along with highlighting the credibility of your business.

3. Gives a good return on investments

Investing in good keywords, web designs, contents and many such attributes that coin up the SEO strategies will surely pay off, provided they have been optimized to the best of standards. Hence, organic SEO is believed to bring in fruitful results for the investments that you have judiciously made.

4. Better user experience

When your website gets ranked in the initial few searches on the google page it is because your website has been built to utmost perfection, making the best use of available resources. Be it in designing, content, link building or making the best use of keywords it must have beautifully slayed itself with all these attributes as a result of which it triumphantly passed through Google analytics and badge a position in Google’s first page.

Final Note

All the above-mentioned points clearly state the significance of organic SEO and how eloquently it will carry on its legacy for times to come. If at any point you find the need to savor the services of the best SEO expert in India or from any part of the world to make your website rank on the Google pages, always make a thorough research of the options available and then take your decision.


Why Choose The Services of an Offshore PHP Programmer?

A website is one of the important gateways that helps a business to get potential customer well assisted with the right service. Nowadays, a website has become more than just a collection of web pages that have been made available to the people on the online platform. Gone are the days where a website was created using the traditional bricks and mortar. With technology advancing, there are many new materials that are used to build an eccentric website. One of the famous tools is the PHP – a server-side scripting language, that makes the creation of a website easy and lucrative in nature. Its popularity can be felt across the online platform with all the web solutions, coated with this server-side scripting language to emote a sense of exuberance.


Why should you choose an offshore PHP service provider?

Hypertext Preprocessor, the recursive antonym for PHP, is a client-side scripting language that ensures the best of web solutions that hardly emotes a sense of mediocrity. Taking the help of a PHP programmer will strengthen the functionalities of your website that stands tall on PHP. You could either go for a full time service provider, a freelancer or an offshore development company. Now, for all those who find it difficult to hire an in-house PHP programmer can very well opt for an offshore PHP service provider. What good does an offshore PHP programmer bring in? The first and foremost thing that you need to take into consideration is that you need not spend an extra dime on allocating a space for the programmer. Here you save up on space that otherwise would have been utilized by the programmer. Apart from this, there are many other benefits that cannot be given a miss. Have a look at a few of them.

1. Cost-effective

You need to pay as far as the time duration of the service is concerned. This allows you to pay on an hourly, weekly or yearly basis: as the need arises. This impends you from the worries of paying them throughout the year. Moreover, you also save up the cost additional costs that otherwise an in-house programmer would have incurred on space, furniture, equipments, etc. In short, you get to lay your hands on some of the best works at a reasonable price.

2. Assured Quality

When it comes to quality, an offshore development company would make sure that they deliver excellence that defines their authenticity. Hence going for an offshore PHP programmer would indeed be worth the choice as you get to lay your hands on works that are professionally coded.

3. Adheres to a valid time frame

Each and every project comes with a credible time frame. They ensure that the work is completed within the prescribed time frame, so as to win over the trust of their clients.

4. Saves time

You need not spend hours on recruiting a full-time PHP programmer for your company. All you need to do is get in touch with an offshore development company and avail their services as per your needs and requirements, thus saving your time.

5. Flexibility

Be it with hiring a programmer, articulating your thoughts and expectations or availing their services, you have comparatively lesser limitations to be crossed. Hence, making it one of the most flexible choice when it comes to crafting a website.

Qualities that should not be given a miss while choosing an offshore PHP programmer

Whether you are willing to hire a PHP programmer in India or in any other country, there are certain qualities that you need to look for when hiring an offshore PHP programmer.

  • The programmer should be well versed in communicating his thoughts and ideas across the border. Moreover, he should also be proficient enough to understand what the client wants and how to project them in the form of a website.
  • He should have a bunch of experience in his pocket that defines the level of work that he would be able to showcase to his clients.
  • Apart from being well-versed in PHP language, he should also have basic knowledge of the client-side scripting languages.
  • He should be technically sound about the industry as well as the market that he is working in.

Final Note

A website could be best described as an online identity of the business where the need to flourish has gone par excellence with the advent of technology. One of the most relevant and exclusive technologies that have made an impact is PHP. Hiring a dedicated PHP programmer would be a perfect choice if you wish to own a website that is exceptional. The second choice that you would be having to make is to either go for an in-house programmer or a freelancer or get the services of an offshore programmer. The choice entirely vests upon your needs and requirements. If you are thinking to opt the services of an offshore programmer, you could either hire a PHP programmer in India or any other country around the world that stays true to your expectations.

6 Steps to becoming a pro in WordPress Development

WordPress – the most sought after content management system, saw a very feeble beginning which later on gained momentum with each new advancements and updates. WordPress was used by 27.5% of the top 10 million websites until February 2017. The popularity of WordPress has accentuated the need to hire dedicated WordPress developers India, UK, Australia and many other countries of the world.


A WordPress developer always looks out for ways to keep on improving his skills as the world of technology seldom encourages stability. Inventions and innovations have given way to updates, plugins and many new features that WordPress embraces and makes the world to do the same with the passage of time. This makes it necessary for all the developers to remain abreast with the most popular content management system.

6 Ways to hone your WordPress Skills

Let me take you through the steps that will enlighten you on the different means and methods to keep your WordPress Skills honed from time and again.

1. Take help from the online sources

The popularity of WordPress has given rise to many young enthusiasts providing online courses that prove to be useful for other amateur WordPress developers or those who wish to sharpen their skills from time and again. The internet is floating with many online tutorials and courses that will help you in polishing your WordPress skills. You can take help from the online courses that will help you in sharpening your WordPress skills without you having to spend a huge amount of money. Take steps to enroll yourself in these courses and get yourself well acquainted with all the latest techniques to stay ahead of the pack.

2. Attending the web developer’s conferences

The WordPress developer’s conferences are yet another important source where you could be entitled to sharpen your skills and expertise. Conferences are one of the best breeding places where you could find great brains all coming forward to share and discuss the various trends and advances in the world of WordPress. When you attend these conferences you not only gain knowledge but also get the opportunity to increase your connections and take their help as and when the need arises. Hence take steps to be a part of these tech conferences where you are sure to get yourself enlightened with all the latest technical information.

3. Keep an eye on the news

The popularity of WordPress has made it one of the prominent facets of the technical world. This has encouraged a lot of people giving the service to keep on updating other WordPress users on the latest trends and advancements that WordPress witnesses. There are many sites that keep a track of the latest changes and updations that take place in the WordPress world. Moreover, they also offer the service to keep all those people in contact updated with the latest updates and advancements. You can subscribe to these websites and get daily updates on what is going on in the WordPress era. This way you can remain in sync with the latest trends and fads.

4. Keep visiting the social world

Social media is one of the most populated places that the online world loves to visit. It has changed the entire definition of communication with just a few clicks here and there and you get to do all the basic things that we do on a day to day basis. It is one of the most powerful mediums to get yourself acquainted with the latest trends and techniques that the WordPress often witnesses. This way you can improve your WordPress skills.

5. Keep on experimenting

When something new arrives in WordPress, it is always advisable to first test it on your website before implementing on your client’s website. This makes it easy for you to test, modify, look out for bugs and also makes it convenient to use coding techniques which when messed can be rectified as per your convenience. Many companies are looking forward to hire dedicated WordPress developers India and many other parts of the world would love to cherish their services.

6. Keep on exploring

Apart from the desire to get yourself acquainted with the updating trends and needs, you also need to attempt all possible methods that the world of WordPress has doled out for you.

Final Note

Life in itself is a journey where each and every person keeps on learning. The day the person stops learning, he stops progressing. Same is the case with WordPress, all the developers need to make a consistent effort in learning, exploring and experimenting with WordPress so that they can sharpen their skills to stay ahead of the pack. If you have just entered the WordPress world or have a good amount of experience, you need to keep on learning to get the best possible results.

6 Secrets to hiring the most eligible WordPress developer!

WordPress has almost become ubiquitous on the online platter. With its increasing popularity, the people who know the knack of developing web solutions powered by WordPress have started gaining accolades.

Hunting down a good WordPress developer? Well, let me give you an idea of some of the places where you could probably find an eligible WordPress developer. A blog community, social media sites, bidding sites could be searched upon for your much desired WordPress developer. Another important decision that you need to make is whether you want to hire a free-lance or a full-time WordPress developer.


Guidelines for selecting an efficient WordPress developer

Before you zero in with your decision there are certain criteria that should be fulfilled before you hire a WordPress developer.

  • Know what you want. List down your thoughts and ideas as to how a website should be presented, by when it should be hitting the floors, How will it look like, what would be its functionalities and the list continues. Make sure that you have an answer for all the above-mentioned questions before you take your next step.

  • The next step is to critically acclaim the qualities that you wish the WordPress developer should have. This will make your job even easier.

  • The person should not only have a sound educational qualification but should also have a good amount of experience in developing web solutions powered by WordPress.

  • Once the website has been deployed the work does not end here. One needs to take steps for its maintenance and support. Make sure that the person you intend to hire will work with the same enthusiasm after the website has been deployed for its maintenance and support.

  • Good communication skills goes a long way in making a really good website that is sure to bring out the best of both worlds. A person with good communication skills will not only be able to communicate better but also understand well what the client wants.

  • Last but not the least – finance is yet another deciding factor that decides whom to select. With quality comes price and hence if you want to hire a highly qualified as well as experienced person yo should be ready to pay a price for it. Do not settle for someone who is less qualified just because he is economically cheap as this might affect the quality of your work.

Final Note

You could go for a freelance developer or hire a full-time WordPress developer. The choice entirely vests upon you. You could easily make the best use of available resources as they are the stepping stones to your success. Hire WordPress developer after meticulous evaluation of all the available options in the market so that you do not regret your decision.

Sketch – The first step towards fostering a great website!

Planning to make a new dish? What would be your first step? You note down the recipe so that you do not leave a chance of something going wrong or out of place. The next thing that you would do is getting it all arranged on the kitchen platform – all diced, sliced, the exact quantity of spices taken. This will make the entire cooking process systematic and organized for the best of results. The same method when followed for a website designing and development, would go a long way in creating the best of designs.

So, how do you start with your website designing process? Begin with sketching out what you exactly want to display on the online platter, followed by the sketch to HTML conversion process and development that gives way for a fully functional website. Sketching gives you a rough idea as to how the final results would be.


Advantages of sketching out your ideas:

Still not convinced as to why use sketch before your web development process? Let me take you through some of the advantages of sketching.

1. It’s a time saver. If you sketch out your ideas way before they are put into execution, you could save up on all the errors that were detected at the time of sketching and planning out things. This indirectly saves your time.

2. Verbal descriptions can sometimes prove to be quite misleading as there are chances of the idea or concept being misunderstood by the designer. When you have a sketch ready it will be much easier in conveying your thoughts and ideas to the concerned person.

3. Sketches emphasize the detailing of the website that would soon be launched on the platter. When you have a visual description things turn out to be quite easy and convenient at the development stage.

When you start out with a sketch you tend to be more and more clear in your thoughts and ideas as you get to the core of your ideas. Another important thing is that you get the idea as to how to go about with the things. Sketching would broaden as well as clear out your vision.

It helps in giving shape to all your concepts that were churning in your head. This way you could lay out a design on your platform. Basically, you set out a foundation for your website.

Final Note:

The road to success comprises of ideas and thoughts that would need a proper planning and implementation. The creation of a website too undergoes the above-mentioned ideas and plans for a fully functional website. The creation of a website too has a list of process and stages so as to get a good direction in terms of the end results. Before the sketch to HTML conversion takes place, the development of a website has to begin with an idea that needs to be given a platform for an existence. 

7 SEO tips to magnify your e-commerce website’s traffic!

Making an online presence should not be your ultimate goal, rather staying in the limelight would be the most difficult part once you have debuted the online world. For this, we have the search engine optimization to your rescue where it makes sure that all the available resources are made maximum use of so as to gain a user’s attention. Search Engine Optimization the full form that very well attributes SEO enlightens the path that defines various means and methods to stay in Google’s search list. An ecommerce website development company puts in all their efforts to create a website that would not only be aesthetically pleasing but will also help to hold on a user’s attention through Search Engine Optimization.

SEO tips

SEO for e-commerce websites:

Today let me introduce you to some of the important SEO points that should not be ignored to carve a dazzling e-commerce website.

1. Words are one of the greatest creations that not only defines who you are but also sees to it that you can very well create way how to lead a great life. Make use of words that represent power, action and trust among the audiences. The right words in the right quantity bring about the right attention of the audience.

2. Keywords are the next best thing than sliced bread when you need a support to create a great first impression. Investigate the most popular keywords and accordingly make extensive use of them in your contents. Divide the keywords to primary keywords and secondary keywords and as per their importance use them on the homepage as well as the secondary pages.

3. Making use of the right links would get you to the right place. When people are linked fruitfully they appreciate the efforts of the company in taking them to the right place and at the right pace. Hence make use of right links to get the right amount of user’s attention.

4. Content is the king where keywords are the queen. Make sure that the content is as majestic as the King and the keywords as beautiful as the queen so as to attract the google crawlers to get the website ranked in the top most searched web result.

5. Errors are often embarrassing when they are committed on a huge platform and hence efforts must be taken to create an error free website. This is one of the most rigidly followed SEO practice to gain maximum user’s attention. Check for all the web errors. Mistakes are often considered to be something. A sound e-commerce web development company would seldom give way for errors and acquisitions raving up the website’s reputation.

6. An actor with a good performance always has the maximum number of audience as they know that they will never be disappointed with the results. A well-performing website goes a long way in gaining user’s attention for a considerable amount of time. Create pages that have lesser or rather minimal loading time so as to avoid keeping the users waiting for long periods of time.

7. The social media platform has become one of the most convenient and trending means to connect and share. Make sure that your website has social media buttons that enable sharing of any useful information. Clearly, display links and navigations that take you to your company’s website.

7 Foolproof Time-saving Tips and Tricks for AngularJS Developers

AngularJS, the masculine hero that has taken the world of web development for a ride, has millions of fans owning to its features and functions. Many AngularJS web development companies are doing a commendable job to bring out the best from all the technical aspects that have been laid out for them. A web development company’s name and popularity are all affected by the human resources that it is having within it. It makes sure to select the best of developers that ardently contribute to the goodwill of the company.

An angularJS web developer should not only be proficient in Javascript and AngularJs but should also be aware of the tiny steps that will lead them to a faster growth and success. So what are those tiny steps? The following paragraphs will answer the above-mentioned question.

Let us have a look at some of the technical tips and tricks that will help you in saving your time to make some of the best and most cherished web solutions.

Differentiate the things that would be put on scope and that which will be put in the controller. Do not overload your scope as it is the one that would be scrutinized quite efficiently. Once you are done with your directives the remaining should go as variables in the controller.

Data is the king of an application make sure that it is able to make its presence in all possible places so as to avoid being misguided. All the important elements must be put ints place properly so as to make the data available on the UI.

Learn to tame your Dependency Injection techniques so that you could easily glide your way to success. Make efforts to understand it thoroughly making it the only way to work with services or any other dependencies.

Always make it a point to play between the controllers. There are two methods that should be used extensively to communicate between the controllers and they are service and fire events. Exclusively using these two events will save your time quite considerably.

The DOM manipulation should be restricted to your Directives. Avoid doing the DOM manipulations in your controllers.

Batarang chrome extension is one of the best and most sought after methods to debug your application. Make extensive use of this technique to make your work quite smooth.

When you become more and more familiar with your codes and consoles you will be able to find all the ways in which the work could be achieved within the shortest period of time. Moreover, it is the determination and the perseverance that will take you to creating results that are quite elegant in nature. Moreover, you could save the file every time you complete a chunk of work so that next time if you break any functionality you could easily fix it with a simple Undo. An AngularJS web development company will benefit more from hiring a developer who is proficient with these basic and simple steps that will bring out some of the most admirable results of all time. 

Pressing a choice for WordPress developers for hire !

With the passing of time, WordPress has popped up as one of the most sought after content management systems. We have companies heading here and there for services that consummate WordPress.

Today many business firms are opting the most trodden path that leads to appreciation and recognition. Within a short period of time WordPress has become the most sought after content management system. It is one of the best content creation tools that is loaded with marvelous themes, countless plugins, huge community and much more that has taken WordPress to an absconding level.

We have companies who want to have a website of their own and they are even sure about the tool that would be put to use for developing a website. Now the only matter of concern for them is whether they should opt for a freelance WordPress developers for hire or a WordPress agency for hire ?

Every situation has its own set of profits and losses. Hiring a freelance WordPress developer has its own advantages and disadvantages whereas hiring an agency has its own set of baggage to be carried around. Let us glance through the consequences of hiring a freelance WordPress developer and a WordPress Agency

Hiring a freelance WordPress developer:

A freelance WordPress developer comes with a low range budget and hence becomes convenient for all those companies especially the small and the newly emerging ones who do not want to burn a hole in heir pockets. A freelancer web designer will take you through a variety of experience that helps in making your site admirable in nature that eventually improves the traffic content. An experienced freelance developer would have developed a multitude of other websites and hence would be familiar with the in and out of the WordPress functions. This adds to the advantage of the business. You can ensure flexibility where a freelancer easily adapts to the changes around him and makes an impact with his impeccable website.

Hiring a WordPress agency:

Hiring a WordPress agency would be quite a big investment which will bear fruits with time and patience. An agency consists of a group of professionals and this helps in the making of a flawless website. When we give the responsibility of creating a website to an agency we get a handful of brains working on the same project and this helps in bringing about a quality of work which to a large extent affects the ranking of the firm. Whenever a problem or an issue arises you get it solved immediately as they have an experience and expertise in solving the problems related to the WordPress sites. The deadlines are strictly adhered to and you can ensure a timely completion of your work.

Whether to go for an agency or a freelance WordPress developers for hire ultimately depends on the choice and convenience of the firm. Needs and requirements differ from person to person and this to a large extent affects the decision-making process.

WordPress Designing Trends That Companies Need To Look Out For

Ever since its release, WordPress has impressed millions of users with its easily customizable features and great content management techniques. Being a leading CMS (content management system) that mainly started as a blogging tool, WordPress is now widely used by developers to create scalable and versatile websites that come with different functionalities. More companies are now choosing to hire WordPress Experts because of the strategic advantages that it provides in site creation. So let’s check out some of the most popular design trends with the WordPress CMS that are sure to stay in the near future as well.

SVG images:

SVG images
SVG or Scalable Vector Graphics have literally changed the way we use graphics and logos and view them in differently sized screens. With new computing devices being introduced almost every day, users are bombarded with screens of different sizes and pixel densities. In such cases, we need to have images that can be viewed properly in all of these screens. SVG images are small scalable images that can be used for presenting different versions of graphics and logos for the differently-sized screens. The main reason why SVGs look sharp on screens of all sizes is that they are made of mathematical data about shapes and curves without the use of any actual pixels. Moreover, SVGs (Scalable Vector Graphics) also allow you the flexibility to animate and style them as you wish. You can create single file icons that respond promptly according to user behavior.

Mobile-oriented design:

Mobile-oriented design
Any WordPress theme that you use should be responsive for mobile devices and platforms. Unless this is so, it can have disastrous effects on your overall site. However, many web designers may ask that why should one invest so much in mobile friendliness of a site when still many people prefer using the desktop for their browsing purposes. After all, there are still a lot of functions that can only do well in desktops instead of mobiles. The answer to that will be it totally depends on the behavior of your target users. If you think that most of your users prefer to browse your site on the mobile, you should invest in a mobile-friendly site. On the other hand, if you think that most of your visitors come from your desktop site, then you do not need to immediately invest in a mobile website.


Microinteractions involve miniature WordPress design
Microinteractions involve miniature WordPress design elements that encourage your users to take part in small but meaningful activities. By encouraging user participation, it ensures a better experience for the users as well as the site itself. Some of these activities include asking them to rate a particular content or express their views in a remarks box, choosing other articles and blogs to read, answering poll questions and even rating a blog entry or an image. Such acts make users feel that they are actively engaged with the content instead of passively viewing it.


Infographics have attained immense popularity in the last few years. They have greatly improved data presentation techniques and have also made it an engaging experience for the readers to go through large chunks of vital information within a short time. However, as most companies use this method nowadays, it has become necessary for companies to be unique with their infographic designs so that it can produce the desired effects.

Modular designing:

Modular designing
Another WordPress designing technique that has gained a lot of ground in the recent times is a modular design. Ideal for situations when a lot of content needs to be put inside a website, it involves subdividing the website into smaller sections all of which are self contained. It also offers visual patterns to users that can be easily recognized. Modular designing allows site visitors to directly get into sections that are most interesting to them. Sites that make use of minimalistic elements and flat designs often incorporate modular designing as it allows them to boost the content and shape of the spare elements in a page.

WordPress designing techniques are going through a change in the recent times and while these above mentioned techniques are still capable to produce the desired results, it is still necessary to reinvent them so that they can have the maximum impact. It is for this reason that companies are choosing to hire WordPress developers that are capable of combining innovation with effectiveness in order to create sites that are functional and meaningful for the end users.

Why Your Enterprise Must Pick Android Platform For Apps Development?

In today’s mobility industry, smartphones have become the backbone of business with rapidly emerging technological innovations. A large number of enterprises are trooping towards mobility solutions to increase efficiency and improve profitability. Also, nowadays, some mobile phones are so advanced that it is like carrying an advanced computing device in one’s pocket.

With multiple operating systems such as iOS, Android, Blackberry and more that power our mobile devices, there arises a serious question for freelance developers as well as mobile app development companies that which mobile platform should be used? A solution to this question is inevitable before one starts developing a mobile application for their business.

The answer to it is Android.

Android App Development

Android is one of the most favorite platforms for enterprise mobile app development as it enables the business to reduce overhead and save cost & time, providing new business possibilities. Android also fuels custom development for building robust enterprise apps that foster business to function more professionally and reach greater heights.

Take a glance at the reasons for opting for Enterprise Android App Development

Android SDK offers extremely flexible and modern development framework with rich user experience. Android also helps in integrating several third-party APIs with the application, therefore catering to the business growth.

Android meets the requirements of the business for different types of apps like an app that bolster the entire system, or sub-system, or an app that powers the system itself. Android app is useful to various business industries as it delivers dynamic and scalable enterprise solutions.

Android apps are also cost-effective to develop and help in achieving the objectives of an enterprise in a simple yet effective manner. Android apps are also user-friendly, making it much easier for businesses to espouse BYOD policy.

Android apps make it effortless for enterprises communicate information, simplify conversations and work in-sync.

Android apps help to secure the confidential information of a business, thus decreasing the risk of trade secrets being revealed. Enterprise Android apps have robust security features to put an end to data theft.

Enterprise Android mobile applications can be integrated with Google Analytics, which gives information about users, their demographics, why users contact you, real-time reporting of customers using your apps and more. Enterprises can get a clear idea of how users interact with their app.

Android OS lets you build a feature-rich app with numerous enterprise- centric functionality and focus on usability aspect of generating great results.

Android app development will support your business in enhancing productivity, boosting employee responsiveness, ensure efficient customer service, improving sales revenues and upsurging the brand identity.

In a nutshell

Taking everything into account, enterprise-level Android apps helps business to operate seamlessly and bring in a higher ROI! Android is just the perfect platform for a simple as well as critical technical customization for creative enterprise mobile app.

Moreover, if you develop your app in Android, you only need to list yourself as a developer on the Android market, make your APK and submit it to Android. The entry barricade for Android is much lower as the approval process is quite elementary, which is not the scenario with its competitors.